Rockstar Energy Is PepsiCo's Latest Brand to Sponsor the UEFA Champions League

Fellow consumable brands Pepsi Max, Lays and Gatorade already support the competitions

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

PepsiCo-owned energy drink Rockstar is to sponsor both the UEFA Champions League and Women’s UEFA Champions League as part of a three-year partnership.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in