Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
MARLBOROUGH, MASS. – An ad slated to run in USA Today on Inauguration Day positions footwear by the Rockport Co. here as the ‘shoes of presidents.’ The brand has gotten the endorsement of both George Bush (in GQ in 1990) and Bill Clinton (in a recent Fortune story). The ad reads, ‘Today everything in the Oval Office will change. Except the shoes.’ In addition, the company will issue certificates for free Rockports to the White House Press Corps, with a note saying that redeeming the coupon is the way to keep up with the president.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in