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Shoemaker Reaches ‘Turning Point,’ Wants Fresh Focus for 2000
BOSTON–The Rockport Co. is compiling a short list of agencies after parting company with Kirshenbaum Bond & Partners.
Cutbacks at parent firm Reebok International–including last week’s announcement of the elimination of 120 jobs–is not expected to affect the review.
Reebok also said it is broadening the responsibilities of Angel Martinez, the former Rockport division president who was named chief marketing officer of Reebok Brands in October. Martinez assumes responsibility for marketing the Rockport, Greg Norman and Polo Ralph Lauren shoe lines, said Reebok representative Dave Fogelson.
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