Rockport Reveals 'The Differences Inside'

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NEW YORK Rockport in August will launch a fall ad campaign via Modernista! that seeks to resonate with consumers on an intellectual level as well as establish a personality and voice for the brand. The media buy includes fashion, lifestyle and general-interest publications.

“We tended to rely on fashion publications to gain credibility,” said Norma Delaney, senior director of brand marketing.

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