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BOSTON Rockport has tapped Alloy Media + Marketing’s Alloy Access multicultural division for media strategy and promotional efforts touting the footwear company’s “Rockport Established 1971” line.
The goal, according the shop in New York, is to reach influential urban consumers via grassroots programs and celebrity-focused media.
Alloy Access has worked with the Rockport, Mass.-based client on various projects in recent years, including 2007’s “Established 1971” push starring rapper Yung Joc. New work is set to launch later this month.
“We’ve enjoyed productive collaborations with the Rockport team in recent years and our team is thrilled to be recognized for our creativity and results-driven efforts with this appointment,” said Tru Pettigrew, president of Alloy Access.
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