Rock the Vote and Virgin America Want You to Register to Vote, In-Flight

New PSA aims to curb millennial apathy

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Killing some time on a Virgin America flight? Rock the Vote wants you to put the airline's in-flight Wi-Fi to good use by registering to vote.

Millennials make up the largest voting block, yet in 2012, only 46 percent of eligible millennials showed up to vote, compared to 69 percent of the baby boomer generation. Rock the Vote and Virgin America are attempting to reverse apathy within this age group with a new PSA which airs following the in-flight safety video on Virgin America flights, and then encourages people to register to vote via the in-flight Wi-Fi.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in