Rock the Vote Now Has Brands Behind Its Message

Brands for Democracy aims to drive civic engagement

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Rock the Vote, the nonpartisan nonprofit effort to energize young people to register to vote (and then actually go out and vote) is expanding its mandate to workplaces with a new cause called Brands for Democracy.

The initiative launches on Nov. 5, almost exactly one year from when the next president of the United States will be decided in 2020 and is intended to encourage companies to promote voter registration and education.

More than a half dozen brands, including Comedy Central, DoorDash, Gap Inc.

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