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NEW YORK Reality TV magnate Mark Burnett’s latest offering, Rock Star: INXS, has officially decided upon MSN as its online outpost for the series.
MSN will both create content and sell advertising for the site, RockStar.MSN.com, which goes live sometime in June. Much like the acclaimed Web site tied to Burnett’s NBC hit The Apprentice, MSN said that the Rock Star site will include behind the scenes footage from the show that does not make it to air, along with contestant profiles, gossip, and even a blog, which may end up being composed by one of the contestants.
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