rock on

James Brown’s gold suit and the Sex Pistols guitars are both part of Chevrolet’s Rock & Roll trailer tour, which debuted in Las Vegas on Dec. 7 and will travel the country for the next 18 months.

Campbell-Ewald, Warren, Mich., which came up with the concept of using popular songs that contain references to Chevy as the basis of an ad campaign, also cre ated the tour.

Other items include a handmade sign from John Lennon and Yoko Ono’s week-long “bed-in” in 1969, Elvis Presley’s white jumpsuit from his 1972 Madison Square Garden concert, Alice Cooper’s leather spider outfit and Jimi Hendrix’s Edwardian jacket from his first U.S. tour in 1967.

The Chevy tour, part of a rock-themed campaign launched in June, also features interactive exhibits. Visitors can have their digital picture taken and placed on a Rolling Stone cover that is retrievable on the Chevy Web site. Chevy historic, concept and production vehicles will also be displayed as part of the tour.

Chevy’s partners in the tour are the Hard Rock Hotel and Casino in Las Vegas, Gibson Guitars, and Rolling Stone, which provided some of its most memorable covers from the past 35 years.