For Rochelle Udell, making Revlon more meaningful

For Rochelle Udell, making Revlon more meaningful to the masses is the latest notch in her well-worn creative belt. As the former art director of Vogue, editor- in-chief of Self and founder of Calvin Klein’s in-house agency CRK Advertising, the CCO says she’s learned volumes about how women relate to beauty. She also knows her way around a corporate boardroom or two.

All that experience is being channeled into the in-house team’s May print launch of Revlon’s Star Style cosmetics collections, which are based on the personalities and color palettes of Revlon’s stable of film stars: Eva Mendes, Susan Sarandon, Halle Berry, Kate Bosworth and Julianne Moore.