Robles Leads Interactive at Lopez Negrete

DALLAS Hispanic agency Lopez Negrete Communications has hired a director for its newly formed interactive marketing department, the shop said.

In an effort to reach more Hispanic consumers online, the Houston independent agency has recruited Moses Robles, formerly of Beyond Interactive.

“Moses brings an incomparable combination of interactive marketing experience, research and media expertise, and forward-thinking Web-based strategies to our business,” said agency president Alex Lopez Negrete.

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