Robertson Taps Lubars to Remake BBDO

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NEW YORK The abrupt departure last Thursday of North America creative chief Ted Sann, the last remaining member of an entrenched power structure at BBDO, signals a seismic shift at the $3.3 billion agency.

By hiring creative chief David Lubars away from Fallon, Andrew Robertson, newly promoted to CEO of Omnicom Group’s BBDO Worldwide, sent a “serious, sharp message that the new guard is running the U.S.

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