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The New York office of Saatchi & Saatchi is getting a new CEO.
Durk Barnhill, president of Taxi, New York, replaces Mary Baglivo, who has held the role since October 2004. Barnhill, 46, starts in September and will report to worldwide CEO Kevin Roberts.
Baglivo, who added the title of CEO of the Americas in 2008, will shift her focus to the agency’s Latin American operation and Conill, Saatchi's Hispanic marketing unit. Her new title is chairman and CEO of Latin America and multicultural.
The change comes eight months after the loss of JCPenney, a mega-account that Baglivo helped win in 2006 and steered from an account management standpoint.
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