Robbins Goes to Brady

Lisa Robbins has joined Brady Marketing Group, a full-service business-to-business marketing communications agency, as public relations director. In her new position, Robbins is responsible for providing strategic public relations counsel to clients, managing the Menomonee Falls, Wis., agency’s public relations group of consultants, and serving as a key member of the new business development team. Robbins comes to Brady Marketing Group with more than 15 years of marketing communications experience. She has managed public relations and marketing communications campaigns for dozens of b-to-b and consumer clients. Her background includes work for an array of national and international companies, ranging from the manufacturing, automotive, foundry, plastics and printing industries to high-tech, healthcare, sports, retail and transportation and tourism clients. Most recently, Robbins was vice president of public relations at McGlinchey & Associates, an integrated marketing agency in Brookfield, Wis.