Robb Returns to West

In its latest creative personnel move, Publicis & Hal Riney has hired former Fallon McElligott group creative director Chris Robb as senior vice president, creative director.
Robb, who last year followed David Lubars from BBDO West, Los Angeles, to Fallon, assumes his new position at Riney, San Francisco, on Dec. 1.
Robb worked on the United Airlines and Starbucks accounts at Fallon. Family considerations, not United’s decision to drop its “Rising” campaign, led to his return to California, he said.
“It’s a chance to get back to the West Coast,” he said.
At Riney, Robb joins a department that was recently reshuffled into five groups, each headed by creative directors and responsible for specific clients. Robb will float among the groups.
Jerry Andelin and Paul Mimiaga handle First Union Corp. and Miller Brewing Co.’s Henry Weinhard’s; John Doyle is responsible for eToys and new business; Kevin Jones and Steve Luker team up on the Hewlett-Packard Co. and business; Greg Ketchum and Dennis Lim handle Saturn; and Mike Mazza will handle Sprint Corp., America West, TBS and Webvan.
The agency plans to use Robb as “a resource on a number of clients and a variety of problems as they arise,” said Ketchum, who was instrumental in introducing Robb to Riney president Scott Marshall, to whom the creative directors report. Ketchum and Lim both worked with Robb while at BBDO West.
Marshall reshuffled the creative department in an effort to flatten the agency’s hierarchy, Ketchum said. K