Robaire And Hogshead Tally A String Of Firsts

Two months after forming their creative partnership, Jean Robaire and Sally Hogshead have secured their first client, hired additional staff and moved into brand new office space.
The Venice, Calif., boutique, known as Robaire and Hogshead, recently won the account of Clifford Electronics, a leading manufacturer of auto security systems, after a review that included several undisclosed full-service shops in Los Angeles. Billings were undisclosed. The Northridge, Calif.-based client had handled previous advertising in-house.
“What appealed to us about Robaire and Hogshead was their superior creative product, as well as their ability to communicate technology in a simple, consumer-friendly way,” said Clifford marketing manager Keith Field.
The shop, which bills itself as an “ˆ la carte” creative service, won the account after making strategic presentations to executives at Clifford, according to Hogshead, one of the creative partners.