Comedian Rob Delaney Has a Solution for Achieving True Diversity in Ads

Let a person of color actually write the spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CANNES, France—In a spirited, often-funny panel called "Creativity Is the Only Way to Survive" here today, comedians Rob Delaney, Rashida Jones and Keegan-Michael Key tackled issues related to black and biracial people in entertainment. And at one point, they addressed advertising directly.

Delaney, who is white, proclaimed to have a solution for TV spots that carefully, and sometimes awkwardly, cast a token person from various ethnic groups. A better approach to diversity? "Just have a black person write the commercial and see what happens," he said. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in