Road to Challenger Brands: Not All DTC Brands Need a Store
Different products require vastly different strategies
Selling razors and pillows requires two very different approaches.
Harry's, Casper
After this week, two prominent DTC brands are in very different places. Casper, the company famous for putting a mattress-in-a-box, made its public debut to a warm reception on the New York Stock Exchange. Meanwhile, the Federal Trade Commission blocked Edgewell Personal Care’s acquisition of razor startup Harry’s. The trial is set to begin June 30.
