Road to Challenger Brands: Hello Products’ Craig Dubitsky on Saving Marriages With Toothpaste

The brand is disrupting by delighting

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In 2009, Craig Dubitsky had a radical idea: Personal care products should be friendly to consumers, animals and the environment. Thus Hello Products—a line of natural personal care products including a charcoal toothpaste Dubitsky says you can eat—was born.

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