Road to Challenger Brands: Hello Products’ Craig Dubitsky on Saving Marriages With Toothpaste

The brand is disrupting by delighting

Hello Products seeks to bring friendliness to personal care products. Hello Products

In 2009, Craig Dubitsky had a radical idea: Personal care products should be friendly to consumers, animals and the environment. Thus Hello Products—a line of natural personal care products including a charcoal toothpaste Dubitsky says you can eat—was born.

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@lisalacy Lisa Lacy is Adweek's Commerce Editor.