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As brands continue to make inclusion a more prominent part of their marketing strategies, cross-cultural marketing offers an opportunity to connect with largely untapped audiences. Molson Coors is taking its multicultural messaging beyond campaigns, weaving it through its overall brand strategy and identity.
Sofia Colucci, global vice president of Miller Family of Brands and Economy, joins the Brandweek lineup on Tuesday, Sept. 13 to discuss Molson Coors’ multicultural marketing strategy and the balancing of short-term growth with long-term brand building.
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