On The Road

It’s raining, he’s sleepy and Kalamazoo is 200 miles away.

This guy has tried scanning the radio for an upbeat song, checking his coffee cup for any remaining drops and sticking his head out his car window in a futile effort to revive himself. And, after all this, Kalamazoo is still 199 1/2 miles away, a road sign informs him.

What’s this poor trav eler to do? “Get a room,” advises the copy in this TV spot for Microtel Inns & Suites, part of a new campaign for the budget hotel chain from Fareed and Co.

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