RMG Taps Microsoft Vet for Digital Marketing

NEW YORK RMG Connect said former Microsoft executive Blake Froehlich would join the agency as its new director of digital marketing.

Froehlich, 40, comes to the JWT Worldwide direct and digital agency network following two years as a global marketing director in Microsoft’s home entertainment unit, where he helped launch the Xbox 360, PC games and Xbox game titles.

At RMG Connect, Froehlich will work in New York, reporting to Mark Miller, president of the agency’s New York and Atlanta outposts.

Prior to joining Microsoft, Froehlich worked for four years at Rapp Collins, where he was director of interactive, working on accounts including Sony PlayStation, SBC and DirectTV.

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