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The Richards Group has been awarded the advertising account of RLX Technologies.
There was no review for the creative and media account. Billings are undisclosed. There was no incumbent.
The client, based in The Woodlands, Texas, sells computer servers that are said to require less power and floor space than most servers on the market today. The company sells its so-called “server blades” to enterprises engaged in mass-computing applications.
The Dallas agency is charged with rebranding the company.
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