RJR Taps Long Haymes for Media

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WINSTON-SALEM, N.C. – After eliminating 28 of 32 in-house media jobs last week, R.J. Reynolds Tobacco Co. named Long Haymes Carr Lintas here to handle domestic print and out-of-home media for all RJR brands last week, a move that could mean the agency will be placing close to $100 million in media next year.

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