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Plans Steady Radio, Mail Push in Contrast to Super Sunday Hype
DALLAS–A Dallas-based employment Web site is looking to take on category leaders Hotjobs.com and Monsters.com in a $10-15 million, year-long campaign produced by Rizzuti, Beckman & Lyman of Carrollton, Texas.
Jobs.com, formerly Resumail Network, has launched its newly dubbed Web address and is looking to make a direct response impact in 18 key U.S. markets–including Dallas and Atlanta–through both radio and mail. The direction is decidedly different from its better-known contenders, which launched their identities into the stratosphere last January in high-cost Super Bowl television spots.
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