Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO Independent Barkley has won lead agency duties for Riviana Foods, marketer of Minute Rice and other brands, after a review, the shop confirmed.
The agency will handle creative advertising—including broadcast, radio and print—as well as public relations, interactive and media planning and buying duties. Contenders for the business were not disclosed.
“Considering Riviana Foods’ diversified brand offering, we sought an agency that could effectively balance our collective marketing goals,” said Paul Galvani, vice president of marketing at the Houston company, in a statement.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in