Rives TV Is Rugged For Ruud ACs




DALLAS – Dancing in silver jumpsuits may mean fun in computer chip ads, but it is serious business when the product is an air conditioner.
Rives Carlberg of Houston is unveiling a new brand image for Ruud air conditioning units by featuring a boot-stomping quartet of quality control testers who pull out all the stops in showing the product’s reliability and ruggedness.
A 30-second commercial, debuting nationwide this month on various cable television networks, has the inspectors spraying high-pressure water and performing high-impact choreography on the air conditioners while dancing to a new “Ruud Reliable” theme...

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