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DALLAS Rives Carlberg’s new campaign for the Houston Chronicle promotes the paper’s Sunday edition through TV spots that will be updated each week to air editorial highlights for that day, the agency said.
Launched last Sunday by the Houston shop, the “Get up, get out and get it” campaign targets different readers, specifically young men, young women and Hispanic families.
For six weeks Rives will receive a Sunday editorial lineup from the Chronicle each Thursday morning.
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