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Rives Carlberg in Houston has landed among four finalists for the Citgo Petroleum account, estimated at $12-15 million by sources.
Citgo advertising manager Donald Rucks confirmed that Rives will compete against Barkley Evergreen & Partners, Kansas City, Mo.; Hal Riney & Partners/Heartland, Chicago; and Campbell-Ewald Advertising in Warren, Mich. Rives was the only Southwest agency to emerge from 23 initial respondents to the Tulsa, Okla.-based retail gas firm’s questionnaire. The company’s creative account is currently handled in-house.
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