Rives Introduces Redesigned 'Chronicle'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

DALLAS In an effort to boost subscription sales, Rives Carlberg has broken a new campaign to promote the recent redesign of The Houston Chronicle, the agency said.

Launched on Tuesday, the effort by the Houston-based shop targets light to moderate Chronicle readers who are buying single copies and former subscribers who may have lapsed.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in