Rives Has Gridders Talking a Good Game

DALLAS The Houston Texans are ready for the 2004 NFL season in Rives Carlberg’s multimedia campaign featuring interviews with various team players, the shop said.

Launched on Monday, the “We’re ready, are you?” push promotes the team’s passion for football in black-and-white documentary-style TV spots created by the Houston-based agency.

The first spot opens with team members like Gary Walker and Kailee Wong offering quick testimonials of what motivates them on game day. “In the fourth quarter, you don’t think about getting tired,” Walker says. “You just think about giving the fans what they want to see.” “Opening day … that’s an unbelievable day,” Wong says. “You come down the ramp way, put your helmet on and the place just erupts.” Stadium footage accompanies additional player interviews as excited fans scream and cheer. The spot ends with the tagline, “We’re ready, are you?”

The two 30-second spots will run in Houston through December on KTRK-TV and Time Warner Cable, the shop said. Print ads have been appearing since April in The Houston Chronicle.

The media mix also includes radio spots that are currently airing on local stations such as KILT-FM and KILT-AM. Web marquee and banner ads will carry similar messages, according to the agency.

Rives Carlberg said it was awarded the account of the NFL team at its inception in 1999 following a review with undisclosed contenders. Campaign spending details were not available.