River Island Celebrates Lockdown Freedom to Promote Spring/Summer Collection

The ad marks the first work by St Luke's for the brand

Four models cycle through the countryside
River Island celebrates freedom with the first work from St Luke's St. Luke's

British clothing retailer River Island is celebrating liberation and friendship in a campaign that anticipates the easing of Covid-19 lockdown restrictions and the carefree summer months on the horizon.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.