Rival Kitchen Enlists Connelly Partners/CGN

Connelly Partners/CGN has added the Holmes Group’s Rival Kitchen products division, best known for its Crock-Pot line of slow cookers. The agency will create ads that launch in the fourth quarter to promote the Crock-Pot and new products. Though Crock-Pots are traditionally seen as vessels for stews, Connelly Partners/CGN will tout other recipes. The unit had no previous agency and had not advertised of late.