Ritz: Sawyer By A Nose

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Atlanta’s Sawyer Riley Compton edged out co-finalist Leslie Advertising of Greenville, S.C., to land advertising duties for The Ritz-Carlton Hotel Co. last week.
The decision ended a four-month review spearheaded by Ritz-Carlton corporate director of marketing Dan Collins.
“It was virtually a dead heat between the two finalists,” said Col-lins, adding that Sawyer Riley Compton’s (SRC) geographic proximity eventually became a factor in the decision.
The account will be transferred from incumbent Tausche Henderson Drake (THD), Atlanta, by early October.


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