Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence

Today, the 103-year-old brand is dressing the likes of Jaden Smith

three people posing in tie-dye shirts
Tie-dyed apparel began appearing on the runways a few years ago. Now, everyone's wearing it again. Rit

Two kinds of cultural history were made in Bethel, N.Y., at 2:00 a.m. on Aug. 16, 1969.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.