Fashion & Apparel

Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence

Today, the 103-year-old brand is dressing the likes of Jaden Smith

three people posing in tie-dye shirts
Tie-dyed apparel began appearing on the runways a few years ago. Now, everyone's wearing it again. Rit

By Robert Klara

March 19, 2021

Two kinds of cultural history were made in Bethel, N.Y., at 2:00 a.m. on Aug. 16, 1969.

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
Recommended articles
You Might Like

Are You Really Listening to the Conversation on Social?

By NetBase Quid

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation

By Cognitiv

150 Marketing Execs Share Their Outlook for the Post-Pandemic World

By CleverTap

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}