Fashion & Apparel

Rit Tie-Dye Went From Bankruptcy 5 Years Ago to a Pandemic-Fueled Resurgence

Today, the 103-year-old brand is dressing the likes of Jaden Smith

three people posing in tie-dye shirts
Tie-dyed apparel began appearing on the runways a few years ago. Now, everyone's wearing it again.Rit
By Robert Klara

March 19, 2021

Two kinds of cultural history were made in Bethel, N.Y., at 2:00 a.m. on Aug. 16, 1969.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}