Rising Star: Jessica George

Director of Word-of-Mouth Marketing at Empower MediaMarketing built new department from the ground up

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When Jessica George joined Empower MediaMarketing in May 2008, she knew she was charting new territory. As head of the company’s new Word-of-Mouth Marketing unit, not only was she starting a department from scratch, but she also had to help the rest of the company understand the importance of its mission.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in