RIPE F R CHANGE Apple Contacts Agencies Nationwide

Apple Computer is asking at least a dozen shops to pitch
its $80-90 million U.S. ad account. Incumbent BBDO West resigned the business after Apple informed the agency of the review. Western shops including TBWA Chiat/Day and Dailey
& Associates are said to be on the list. See story on page 6.


Cannes Lauds BBDO
Shop Named Agency of the Year by Judges
Selected over agencies from around the world, BBDO’s U.S. operation was named Agency of the Year at the International Advertising Festival. Goodby, Silverstein & Partners, San Francisco, was the runner-up. See page 33.


J. Walter Thompson’s San Francisco office has pulled in an
$8 million wine account without
a formal review.
With the agency’s upcoming ads, the client is hoping to shake the wine
industry’s image of being insular and
(See page 3)
The top creative
on Foote, Cone
& Belding’s Levi’s account has stepped down from that role, after the client nixed a concept he favored, said sources. The executive has shifted his focus to FCB’s Sega account. Another executive has replaced him on the Levi’s account.
(See page 6)
lending a hand
TBWA Chiat/Day’s retail unit has
helped prevent the agency from losing the $10 million Bridgestone/Firestone account. The client was impressed with the Venice, Calif.-based shop’s retail and auto dealer account experience.
(See page 6)

Cohen/Johnson is faced with defending the creative portion of a $7 million restaurant account. It’s the agency’s
second client in two weeks to launch
a review.
(See page 3)
DEMON alcohol?
The liquor advertising controversy has spurred infighting
at the FCC. In “Dossier D.C.,” Nora FitzGerald reports that FCC chairman Reed Hundt wants to regulate televised liquor ads, while two commissioners, Rochelle Chong and James Quello, claim alcohol ads are the FTC’s concern. The battle over the bottle has gone public.
(See page 18)