Bringing a Passionate PC-First Audience to Mobile

Riot Games uses authenticity to expand its ecosystem

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Riot Games has thrived off a player-focused mentality with its flagship global sensation League of Legends. During its 10th anniversary in 2019, the developer announced several new game genres, including its first foray into the mobile gaming space. 

At Adweek’s Elevate: The Future of Mobile Gaming summit, Riot’s global head of marketing for League of Legends Eric Krause discussed the gaming giant’s thoughtful approach to bringing a massive and passionate PC-first audience to the mobile platform. 

Making the switch

Krause has been with Riot Games for more than five years, driving the company’s efforts to expand its massive PC-focused ecosystem into the world of mobile—one of the biggest challenges facing legacy gaming brands.

“For us, it’s about embracing trends as they come along, not predicting the future,” Krause said.



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