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If marketing officials with Turner Broadcasting System have their way, pro wrestlers like Hulk Hogan and “Nature Boy” Ric Flair will become household names in more upscale homes.
Three Atlanta agencies–BBDO South, Clarion Marketing & Communications and Ogilvy & Mather–pitched a multimillion dollar assignment last week from TBS’ World Championship Wrestling (WCW) division.
The assignment includes work for WCW’s Monday Nitro program on Turner Network Television (TNT) and a second prime-time wrestling show that will premier on TBS Superstation on Jan.
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