Riney Wins More Sprint Business

SAN FRANCISCO Telecommunications company Sprint has shifted ad chores on its local consumer business to Publicis & Hal Riney, a client roster shop for the past eight years, according to the client.

There was no review, according to client representative Leslie Letts. The work had last been with Interpublic Group’s McCann Erickson in New York, though the shop had resigned the business to take on the Verizon Wireless account last year.

Riney will now handle creative development and account planning for all mass-media advertising done by the Overland Park, Kan., client.

The Sprint local division is a single source for local, long-distance, DSL, wireless and video. Ad spending for the account was not disclosed.

This is the second piece of additional Sprint business Riney has taken on this year. Sprint had earlier shifted its business solutions account to the Publicis Groupe agency.

Riney’s ads for Sprint PCS TV feature the trenchcoat-wearing “Sprint Guy,” who clears up consumer confusion about wireless services.