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Episodic Series Planned for Sprint PCS Campaign
SAN FRANCISCO-When a mysterious man arrives one day in a “Cellular Town,” the residents-whose speech is hampered by static and connection breaks-are able to communicate more clearly once he introduces them to Sprint PCS and its all-digital national wireless network.
“Cellular People” is the theme of Publicis & Hal Riney’s first national campaign for Sprint PCS, breaking today. It includes print, radio, outdoor and TV executions, and uses the existing tagline, “Sprint PCS.
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