CHICAGO - Hal Riney & Partners has formed an alliance with market research giant Information Resources, Inc., that could give the agency a unique, back-door a" /> Riney Teams Up With Information Resources <b>By Scott Hum</b><br clear="none"/><br clear="none"/>CHICAGO - Hal Riney & Partners has formed an alliance with market research giant Information Resources, Inc., that could give the agency a unique, back-door a
CHICAGO - Hal Riney & Partners has formed an alliance with market research giant Information Resources, Inc., that could give the agency a unique, back-door a" />
CHICAGO - Hal Riney & Partners has formed an alliance with market research giant Information Resources, Inc., that could give the agency a unique, back-door a" />

CHICAGO – Hal Riney & Partners has formed an alliance with market research giant Information Resources, Inc., that could give the agency a unique, back-door a" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Riney Teams Up With Information Resources By Scott Hum

CHICAGO - Hal Riney & Partners has formed an alliance with market research giant Information Resources, Inc., that could give the agency a unique, back-door a

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Beginning this week, the two companies are pitching a package of advertising, marketing and research services to assess the viability of new products and the remaining equity in mature, but underutilized brands. The two companies figure that by combining their resources, they can simplify and reduce the expense of a product launch.
Riney, which will involve all its offices, will provide a marketing plan and television and print advertising, and IRI will supply in-store testing in its eight BehaviorScan markets and post-test analysis.
IRI, which is leading the sales charge, plans to offer the service to its top clients, which include PepsiCo,...

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