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SAN FRANCISCO Publicis Groupe’s Publicis & Hal Riney launches a new Sprint TV campaign today that shows schoolchildren reacting with outrage to favoritism and arbitrary treatment, the type of behavior engaged in by some wireless phone companies.
Spots in the San Francisco shop’s “Changing for the better” campaign are not scripted. The ads combine adult actors with real first-, second- and third-grade students to “capture the kids’ genuine confusion and frustration within the confines of a structured, scripted commercial production.
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