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LOS ANGELES Publicis & Hal Riney has launched a largely Internet-based campaign for Sprint’s business-to-business connectivity that uses the illusion of personalized videos.
This could be the agency’s final work for the client, which recently moved creative chores to Omnicom’s Goodby, Silverstein & Partners in San Francisco.
Developed with Mekanism, San Francisco, and director Lee Einhorn, the cdtreatmentcenter.com site reintroduces the “connectile dysfunction” concept of Riney’s Super Bowl spot with a humorous mock documentary of husbands and wives getting emotional about failing to connect on the Internet.
The
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