Riney, North Face Go Separate Ways

SAN FRANCISCO Publicis & Hal Riney has parted ways with The North Face two years after beating 45 other agencies for the $3-5 million business.

The split with the outdoor apparel and equipment company was over creative differences and was mutual, said Kirk Souder, president of the San Francisco shop.

“It’s one of those accounts you want to do great work on,” Souder said. “You want to show your best work on it, and if that is not possible, it’s better if the parties go their own ways.”

The agency created print and retail work for the San Leandro, Calif.-based company.

Riney won the account after a review in August 2002. The other finalists were Venables, Bell & Partners and Black Rocket/Euro RSCG, both in San Francisco; Publicis in the West and DDB, both in Seattle; and Two by Four in Chicago.

The split happened this week, Souder said. Riney remains under contract with the client for 90 days.

The client could not be immediately reached for comment.