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SAN FRANCISCO Publicis & Hal Riney has parted ways with The North Face two years after beating 45 other agencies for the $3-5 million business.
The split with the outdoor apparel and equipment company was over creative differences and was mutual, said Kirk Souder, president of the San Francisco shop.
“It’s one of those accounts you want to do great work on,” Souder said. “You want to show your best work on it, and if that is not possible, it’s better if the parties go their own ways.”
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