Riney Makes Wellpoint 'Easy-Peasy'

LOS ANGELES Publicis & Hal Riney’s first television work for WellPoint breaks this week, according to the executive creative director.

“With the new Medicare laws [Part D], there’s so much stuff out there, a barrage on television,” said Jon Soto at the San Francisco agency. “Most people know what needs to be done, so our project was to put a friendlier face on it, show that it is not as difficult as it may seem.”

Three 30-second vignettes show various family situations in which one member is signing up for WellPoint’s Anthem subscription drug coverage.