Riney Brings In Doyle

Hal Riney & Partners here has hired freelance consultant John Doyle as its new co-creative director. Doyle is to share the creative title with senior vice president Dave O’Hare, and he replaces Steve Sweitzer, who resigned from the agency two weeks ago to pursue other business interests in Los Angeles.
“John Doyle is . . . one of the best art directors in the country,” said Scott Marshall, agency president. “He needs two offices: one for him, and one for all of his awards.”
Doyle and O’Hare collaborated on this year’s Stephen P. Kelly award-winning print campaign for the General Motors EV-1 electric car. They also developed the Emmy- nominated TV spot for the same campaign.
Back together again, the two will now manage Riney’s 80-person design and creative team.
Prior to his work as a consultant for Riney, Doyle was creative director of integrated marketing at Ogilvy & Mather, New York. He was hired in 1995 to help unify the communications that Ogilvy produced for its global IBM assignment, and later worked on the agency’s Kodak account.
Doyle is also known for his work for Timberland during the 1980s, when he was senior vice president and associate creative director at Mullen Advertising in Boston.
Doyle, who is in the process of moving with his family from New York, could not be reached for comment about his new position with Riney.
Agency founder Hal Riney said, “I’ve always been impressed by John’s work. He’s an art director’s art director.”