Riney Adds Goefft to Co-manage Sprint

SAN FRANCISCO Publicis Groupe’s Publicis & Hal Riney has hired former Young & Rubicam executive Michael Goefft as senior vice president, group account director on Sprint, an agency representative said today.

Goefft, 52, has joined James Gassel, who holds the same title at Riney in San Francisco, to co-manage the Sprint account team, according to the agency.

Goefft started his job at Riney on Monday. This is a new position at the agency, the rep said.

At Y&R San Francisco, Goefft was an svp, global client leader managing the ChevronTexaco account. He also worked on the business-to-business side of the company’s global lubricants and aviation fuels divisions.

Goefft also managed the Clorox business and worked on Xerox’s Desktop Document Systems and Polycom at Y&R.