Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
To end her seven-year performance hiatus, Rihanna had to pack a lot into her thunderous 13-minute Super Bowl Halftime Show.
Snippets of 12 hit songs including “Rude Boy” and “Umbrella”? Check.
Choreography from the Super Bowl’s “hidden MVP” Parris Goebel? Check.
A custom electric red Loewe jumpsuit that was quickly unzipped to reveal a pregnancy bump? Check.
A not-so-subtle nod to her own beauty brand Fenty? Check. While “All of the Lights” blasted from the speakers overhead in Glendale, Ariz.,

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in