Rihanna and Fenty Beauty Played the Super Bowl Long Game, and Won

Why Riri's halftime performance was the best Big Game commercial of them all

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To end her seven-year performance hiatus, Rihanna had to pack a lot into her thunderous 13-minute Super Bowl Halftime Show.

Snippets of 12 hit songs including “Rude Boy” and “Umbrella”? Check.

Choreography from the Super Bowl’s “hidden MVP” Parris Goebel? Check.

A custom electric red Loewe jumpsuit that was quickly unzipped to reveal a pregnancy bump? Check.

A not-so-subtle nod to her own beauty brand Fenty? Check. While “All of the Lights” blasted from the speakers overhead in Glendale, Ariz.,

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